Friday, August 21, 2020

Letter to Hospital Adminstration Essay Example for Free

Letter to Hospital Adminstration Essay I am certain you know about a portion of the long standing issues which we are looking inside our specialization and that the challenges have just expanded in the course of the last a few years.â The fundamental issues inside our division are staff ineptitude and absence of assets, and numerous different troubles spring from these focuses. The requests for improved patient administrations are clear on clinic, neighborhood, state, and national levels, but then monetary and instructive undertakings to help our specialty are pushed aside.  Staff individuals have been dove into endurance mode, quiet consideration has dove, and spirit is horrible. Clearly we are not rehearsing cutting edge improvement, including having a general vision and plan just as plan implementation.â Ideas concerning arrangements have just been submitted to organization a few times, but then the compassion we have gotten has not converted energetically. Activity is frantically required in our area of expertise so as to give genuine consideration to the patients we mean to serve.â The emergency clinic has the obligation to work as a powerful framework which works for the prosperity of all members.â In request to take care of the numerous issues we face in our specialization, there should be the execution of a few explicit estimates which serve to rebuild the division. If you don't mind take thoughtfulness regarding the accompanying thoughts which are important for the structure of a skillful and satisfactorily supported office, as answers for our area of expertise are frantically required at this point: Normal and positive correspondence between all staff individuals and partners, including organization. Straightforwardness as to the connections between all staff individuals and partners, including organization. Characterizing departmental practice to meet clinic crucial execute a strong system for progress. Smoothing out of day by day work by production of maps and rules. Recruiting of qualified staff individuals. Usage of instructive exercises. Pledge to expanded assets for things, for example, beds, labs, and high innovation. Selecting of a ranking staff part who is contracted for division improvement. In looking to the most recent research about unique clinic frameworks which are creating in the most dynamic manners, it is anything but difficult to perceive what is required for our department.â McKneally calls attention to that â€Å"the incorporation of successful subsystems into an all around composed human services framework is a reachable perfect. Like an all around prepared competitor whose mind, nerves, muscles and bones are composed to accomplish a perfect exhibition, the last item will require instructing, preparing, tolerance and persistence† (2006).â It is essential to consider our area of expertise as a fundamental subsystem which must be very much organized into the emergency clinic framework in the objective of ideal human services. It is awesome to be reached at the earliest opportunity in regards to a reaction to the requirement for solid activity now for our department.â It isn't reasonable for anybody, including organization, staff, partners, and patients, for the present circumstance to continue.â Health care requires the arrangement of amazing patient treatment, floated by fruitful and top notch staff individuals and resources.â I am certain that with enough enthusiasm being put into our specialization, we can develop as a front line group of experts inside a helpful medical clinic framework. Best respects,

Tuesday, July 14, 2020

Auburn

Auburn Auburn ô ´b?rn [key]. 1 City (1990 pop. 33,830), Lee co., E Ala.; inc. 1839. The city's economy centers around Auburn Univ. ; there is some manufacturing. 2 City (1990 pop. 24,309), seat of Androscoggin co., SW Maine, on the Androscoggin River (crossed by several bridges) opposite Lewiston ; settled 1765 on the site of a Native American village, inc. 1842. With Lewiston, Auburn long formed one of the most important industrial complexes in Maine. Abundant water power spurred a large variety of manufactures, including shoes (manufactured there since c.1835) and bricks; in the late 20th cent., however, industry declined. Nearby Mt. Apatite is a source of apatite and feldspar. 3 City (1990 pop. 31,443), seat of Cayuga co., W central N.Y., in the Finger Lakes region, on the outlet of Owasco Lake; settled 1793, inc. 1848. Its manufactures include transportation equipment, machinery, rope, fiber-optic instruments, leather products, steel, fuel oil tanks, and electronic parts. It i s the site of Auburn State Prison (built 1816), in which Thomas Mott Osborne , the prison reformer (who was born in Auburn), served a voluntary term. The city's museum has collections of historical documents and Native American relics. The houses of William H. Seward and Harriet Tubman are preserved. 4 City (1990 pop. 33,102), King co., W Wash., on the Green and White (Stuck) rivers, between Seattle and Tacoma; settled 1855, inc. 1914. It is a railroad junction and farm trade center. Auburn also possesses a large aircraft industry and is the site of a Federal Aviation Administration air traffic control center. The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. Political Geography

Thursday, May 21, 2020

How to Report Child Pornography

It is illegal to own or to create child pornography in the United States and to distribute it. Child pornography is generally defined as sexualized photos or videos of children under 18 or of children under the age of 18 performing sexual acts. There is no free speech, or First Amendment, protection for child pornography. The National Center for Missing Exploited Children (NCMEC) refers to these images as child sexual abuse imagery (CSAI), which the organization believes most accurately reflects what is depicted: the sexual abuse and exploitation of children. If you encounter child pornography either online or through the U.S. mail, it is important to report the crime to the proper authorities. Online   If you encounter child pornography on the Internet, you can report the site address to your internet service provider and to your local or state FBI or Customs office listed in your hardcopy telephone directory or online. Federal law requires that U.S.-based service providers report instances of apparent child pornography to the NCMEC’s CyberTipline.   You can also report child pornography online by sending the site address directly to the NCMEC at cybertipline.com. NCMEC will forward your report to the appropriate investigative agency for follow-up. To collect the address, or URL, of a child pornography website, click on the address in your browsers address bar to highlight and select it, then paste it into a text file or email message. U.S. Mail Sending images of child pornography through the U.S. Mail is a violation of federal law. Such pictures are not constitutionally protected speech; they are evidence of the sexual exploitation. If you have information about the use of the U.S. Postal Service to send child pornography, contact the U.S. Postal Inspection Service listed in your telephone directory or online. Why Report It If you happen upon an image of child porn online, you might think that there is no point in reporting it because the image could have come from anywhere in the world. If you believe no one could track down those involved in its creation, youre wrong. FBI investigators are skilled at the type of forensic investigation required  to track down the people producing these images. There have been cases in which investigators used the wallpaper and bedsheets in the images to identify the hotel being used by a ring of child pornographers. By reporting child pornography when you see it, youre raising the chances that a child could be saved or that evidence could be found to put someone who hurts children behind bars. Prevalence As of November 20, 2018, the NCMECs CyberTipline had received 42.9 million reports of CSAIs. The organizations Child Victim Identification Program (CVIP) had reviewed more than 267 million images and videos, and nearly 16,000 victims had been identified by law enforcement. Other Tips The U.S. Postal Service offers these additional tips for protecting children from sexual exploitation: Report suspicious activity, even when you just have a â€Å"gut feeling† that something doesn’t feel right.Never share personal information online, such as addresses, phone numbers, school names, information about friends, or email addresses.Use security software, including filtering or monitoring software, for all your computers and devices.Talk with your kids and encourage them to talk to you about their online activities. Sources The Scourge of Child Pornography. FBI.Sexual Abuse Imagery. National Center for Missing Exploited Children.

Wednesday, May 6, 2020

Teleological Ethical Theory Measures Morality Based On The...

Teleological ethical theory measures morality based on the consequences of an action. Best described by the epithet ‘the ends justify the means.’ Emphasis is placed on doing the greatest good for the greatest number, realizing some may be hurt in the process of providing for this greater good. This includes Utilitarianism and hedonistic calculus. Deontological ethical theories, conversely, base ethical value on doing good for the sake of doing good. Furthermore, this can be summarized with aphorisms such as ‘virtue is its own reward,’ or ‘let justice be done though the heavens fall.’ These are the duty-based theories, and focus more on individual actions and the motivations behind these actions than the end result. Firstly, a teleological approach to the scenario makes the following facts pertinent to the implementation of this theory. Parker was killed in order to sustain and save the others in the crew. It allowed them to last until they were rescued several days later. He had no family, no wife or children he was supporting. He was the sickest of the men in the dinghy, and was very unlikely to survive long enough to be rescued. If Dudley had chosen to kill one of the others, it is likely that two of the crew members would have died at sea: Parker and the other man killed to save the crew. These facts are critical since they all help to support the argument that this action taken by Dudley ensured the survival of the largest number of his crew, while causing theShow MoreRelatedDiscussion of The Issues Raised in Meta-Ethics Essay1454 Words   |  6 Pagesand how they should behave. It is based on ideas of what is morally good. But, in order to understand ethics, a definition of good needs to be determined. Here, one sees that such ideas will vary from person to person and from culture to culture. Likewise, such ideas explain why there is such a variety of moral systems in use today and a marked difference in the level of commitment to a personal moral code. Ethics and ethical language, the study of which Meta-EthicsRead MoreExplaining Utilitarianism Essay example1057 Words   |  5 Pageshappinessà ¢Ã¢â€š ¬Ã‚ ¦orà ¢Ã¢â€š ¬Ã‚ ¦ to prevent the happenings of mischief, pain, evil, or unhappiness. It is easy to assume that utilitarianism is based on the fact that if something is useful, then it is moral. However, this is very wrong, the theory is much more complex than this, being involved in decisions, actions and consequences. The theory of Utilitarianism was developed by Jeremy Bentham, in his work, The principles of morals and legislation, which was a mix of ethicsRead MoreEmmanuel Kant and Moral Theory1589 Words   |  6 Pagesgreatest contributions to moral theory is the concept of pure practical reason that, as an alternative to moral sense theory or teleological ethics, more positively views the capability of fallible individuals to act morally. Practical reason, the basis of Kantian metaphysics, was revolutionary because it challenged skepticism towards human moral capacities and insisted that the moral faculty is an implicit part of common human reason. Practical reason is an instrumental theory in Kants Metaphysics ofRead MoreFBIs Capture and Prosecution of Mitnick Essay2652 Words   |  11 PagesHighlight the main ethical issues that this case brings to light and critically apply : ïÆ'Ëœ Consequence based ïÆ'Ëœ Duty based ïÆ'Ëœ Character based Ethical theories to discuss whether the FBI were correct in attempting to capture and prosecute Mitnick. Introduction to ethics â€Å"Ethics†, in general, is nothing but a principle of conduct. Ethics can also be defined as moral philosophy which is used to answer questions related to morality. The word ‘Ethics’ has been derived from the GreekRead MoreThe Ethical Decision Of Humanitarian Action Is Guided More By The Deontological2998 Words   |  12 Pagesexplore how the ethical decision making in humanitarian action is guided more by the deontological (moral duty/non-consequentialist) view over the teleological (consequentialist). It also suggests that the history of moral dilemmas in humanitarian work ought to be revisited in order to develop a framework that can address them better. â€Å"Modern humanitarianism came to find moral justification in Kantian based imperatives in which actions are intrinsically good regardless of consequence, and requiredRead More Genetic Engineering Essay example2745 Words   |  11 Pagesdemocratically as possible. If risk-taking is based on the choi ces of those who can be harmed by the consequences, then, even if the undesired outcome is realized, the risk is acceptable, because it is embedded in their own system of ethical and epistemic values. The concept of risk is one of the most important elements in consequentialist analyses of genetic engineering and biotechnology. The term, or its linguistic equivalents, can be found in teleological and deontological arguments as well, butRead More2074 Final Notes Essay6510 Words   |  27 Pagesimprove their own condition, the best case is for both to remain silent, they will both only receive a minor sentence. However, if there is no trust, both will likely betray each other. / In third world countries, there is a lack of confidence in the morality of business behaviour. For example, the best way to prevent famine relief is to create additional income for the people, and letting them purchase more goods with this money. By distributing relief to the government, it is much slower, more wastefulRead MoreThe Ethical Ethics Of Business Ethics Essay1828 Words   |  8 Pagesthe strength of a management team. The ethical operation of a company is directly related to profitability in bo th the short and long term. The reputation of a business from the surrounding community, other businesses and individual investors is critical in determining whether a company is a worthwhile investment. The present world of business and the well-being of society are at risk as it rests in the hands of business leaders who fail to practice ethical procedures. Corporate scandals at prominentRead MoreJohn Stuart Mill s On Liberty And Utilitarianism Essay2257 Words   |  10 PagesThis essay examines and inspects liberty and order conflict based on the writings of philosopher John Stuart Mill, titled On Liberty and Utilitarianism. We will discuss how his philosophical views on equality as fundamental to what it means to be human. We will interpret John Stuart Mill’s theorist view on equality as fundamental to the good or bad functioning of the state? The question and debate we would also raise will be, is equality be integral the arrangements of power? Lastly, we wouldRead MoreApplication of Ethical Theories12285 Words   |  50 PagesThe role of ethical theories in ethical reasoning and behavior within organizations - Research proposal Sigalit Pasternak, Phd student The Faculty of Management Tel Aviv University Supervisor: Dr. Ishak Saporta Introduction Business ethics is a specialized branch of ethics focusing on how moral standards apply to business organizations and behavior (Velasques, 1998). As such, it cannot be understood separately from the general ideas of ethics, and the general ethical theories apply to business ethics

Pepsi History Free Essays

1. 2- INDUSTRY HISTORY OF PEPSI-COLA INDUSTRY. The Pepsi-Cola story itself begins with a drugstore in New Bern, North Carolina, and a pharmacist named Caleb Bradham. We will write a custom essay sample on Pepsi History or any similar topic only for you Order Now Bradham’s aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics, and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896, Bradham’s drugstore housed soda fountain where the small-town clientele would meet to socialize. Bradham’s establishment even featured a kind of primitive jukebox, which for a nickel would entertain the listener with the latest musical selections rendered by violin or piano or both It was at such convivial gatherings that Bradham would offer his latest concoction. Over time, one of his recipes became known as Brad’s Drink. A member of the press declared, â€Å"It has sparkle and just enough acidity to make it pleasant. † Soon its popularity would exceed the boundaries of New Bern. The cellar of Bradham’s drugstore served as the original site of Pepsi-Cola syrup manufacturing. Electing to start his new business on a small, manageable scale, Bradham based his operation on familiar territory. Ingredients were hauled downstairs to cramped quarters where they were mixed together and then cooked in a large kettle. The syrup was subsequently poured into one-gallon jugs and five-gallon kegs to be shipped to customers. By 1902, the demand from surrounding drugstores increased so dramatically it dawned on Bradham that Pepsi-Cola was something special. On December 24, 1902, he filed incorporation papers with the state of North Carolina; in these, he indicated his plans for corporate branches in Virginia, Maryland, Pennsylvania, and New York. PepsiCo, Inc. is currently one of the most successful consumer products company in the world with annual revenues exceeding $30 billion and has more than 480,000 employees. PepsiCo, Inc. began as a successor to a company incorporated in 1931, known as Loft Inc. Once known as PepsiCo Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965. Currently, PepsiCo divisions operate in three major US and international businesses: beverages, snack foods, and restaurants. In each of these businesses, PepsiCo believes their success depends upon the quality and value of their products by providing a safe, whole some, economically efficient and a healthy environment for their customers; and by providing a fair return to their investors while maintaining the highest standards of integrity. PepsiCo headquarter PepsiCo world headquarters is located in purchase, New York, approximately 45 minutes from New York City. Edward Durrell stone, one of America’s foremost architects, designed the seven-building headquarters complex. The building occupies 10 acres of a 144-acre complex that includes the Donald m. Kendall sculpture gardens, a world- acclaimed sculpture collection in a garden setting. Masters such as august Rodin, henrys Laurens, Henry Moore, Alexander Calder, Alberta Giacometti, Renaldo pomander and Claes Oldenburg focus the collection of works on major twentieth century art, and features works. The gardens originally were designed by the world famous garden planner, Russell page, and have been extended by Francois goffinet1. The grounds are open to the public, and a visitor’s booth is in operation during the spring and summer. 1990 saw the coming of the multinational Pepsi cola company founded by Cleb Badham in 1890 at north Crolina in USA now it is ked 86th (1998) in the world with the asset of around $25000 million, having its head quarter at Atlanta. Its CEO is roger enrico and Pepsi co. India holding chairman is Mr. Rajiv Baksi. Pepsi co. India’s is at gurgaon. Presently is operating in 196 countries. In India it has 34 bottling plant of them 8 are cobo and 26 are fobo of which one in PepsiCo India Holdings Pvt. Ltd. How to cite Pepsi History, Essay examples

Friday, April 24, 2020

Job Analysis of Public Information Officer

Introduction The position of a public information officer working for a police precinct entails a combination of journalism, communication and police work in order to properly disseminate information to the general public which can consist of a variety of important announcements that may impact their safety in the near future.Advertising We will write a custom term paper sample on Job Analysis of Public Information Officer specifically for you for only $16.05 $11/page Learn More It is based on this that this paper will examine what is necessary to hold such a position, what its necessary methods of evaluation and what can be done in order to encourage employee performance. While proper training can create an adequate employee, however, it is methods of organization development that will create a satisfied employee that will do their job spectacularly. Job Description The general duty of a public information officer is to communicate information deemed re levant by the department to the general public especially in cases involving special incidents (i.e. natural disasters, terrorism, or a serial killer on the loose). The following are a list of the general duties associated with this particular type of job: Conducts publicity and informational activities (Clapper, 2010) Assists with community training and education activities (Clapper, 2010) Assists with the coordination of the district’s use of community service volunteers (Intercity, 3) Regularly reports to the district manager and fire chief (Clapper, 2010) Follows district ordinances and policies As for the number of hours required for this particular position it must be noted that events never truly stop and that they can happen at any time (Education Portal, N.A.). Due to this, a public information officer has to be ready to immediately work 24 hours a day/ 7 days a week.Advertising Looking for term paper on business economics? Let's see if we can help you! Get y our first paper with 15% OFF Learn More On the other hand the job does entail normal working hours (9 to 5) and as such can be considered average in terms of the degree of time pressure levied on people within this particular job type. History of the career In terms of the relative â€Å"age† of this particular career choice it must be noted that it was only created within the past few decades as a response towards the necessity of interacting with the general public and the media regarding various cases and aspects of police work. As such, this particular career type is specialized to the extent that its capacity is one where accuracy of the information given must be taken into consideration on a daily basis while at the same time applying sufficient prudence in terms of giving only what’s appropriate (i.e. not starting a panic within the general population). Recruiting Plan On average there is approximately 1 public relations officer for each precinct and as such the number of people currently employed in this particular career field can be approximated by the number of police precincts currently in operation within the U.S. Of particular interest is the fact that various reports examining job growth for this particular type of career path have emphasized that the number of public information officers is expected to grow by at least 24% within the upcoming years and as such is indicative of the relative importance of the position. When it comes to the qualifications of workers for this particular job it must be noted that there is no precise sex, age, or physical requirement rather individuals who pursue this particular career path merely have to have a bachelors degree in an appropriate field such public relations, journalism or marketing (Frederick, 1). Thus a recruiting plan for this particular strategy would consist of an initial internal evaluation of officers within a particular precinct in order to determine whether any had prev ious media related experience or had taken up a journalism/communications/media related course while in college.Advertising We will write a custom term paper sample on Job Analysis of Public Information Officer specifically for you for only $16.05 $11/page Learn More If I find that the local precinct lacks candidates an external search of other precincts will be accomplished to see whether they may possess the type of candidate I am look for. In the instance that such a search yields no viable candidates, it is only then that an external method of recruitment will be implemented wherein the usual ads placed in classifieds or online job listings will be utilized. In order to get the right kind of candidate for the job the classified ads will specify that only candidates who prior experience in media/public relations will be accepted in conjunction with an education profile that suits the needs of the job. Furthermore, the job description will indicate th e rigors that the candidates will encounter on the job which should help to discourage all but the most adamant workers for the position. Selection Strategy The selection strategy will consist of examining which of the applications received show candidates with the right amount of experience and education for this particular type of position. Ideally the candidate should have 3 years prior experience in public relations/communications or a media related position where they have to process and disseminate important information on a daily basis. Furthermore the candidate must have a college degree that emphasizes some level of public communication, this can be waived though if the candidate shows that they have accumulated enough relevant experience in public communications to be able to the job as needed.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Once a select group of candidates has been determined from the number of the applications they will all be invited for preliminary interviews in order to determine their overall level of compatibility for the job. During the interview what will be examined is their communication skills, their ability to properly create detailed explanations with limited data as well as their interpersonal relation skills. This is to weed out individuals that may have the necessary knowledge and experience to the job but lack the necessary skills to be able to carry it out to the degree that is necessary. After the preliminary interview has been concluded, the candidates that have passed the first stage will be asked to come in for a test to confirm the skills noted in their resume. This will consist of a series of written and case based examinations meant to determine how they work under pressure and the methods they would utilize in order to do the job properly. It is expected that after going thro ugh the various interview and testing procedures a viable candidate should emerge that will be able to do the job adequately. Job Performance Evaluation One of the bet methods of evaluating an individual’s performance is to utilize solid data and metrics to determine whether they are accomplishing the job in the way that they are meant to. While a public information specialist position may appear to have relatively few instances where metrics can be applied this is not necessarily so. The first metric to be applied in this particular type of position would be the rate of information dissemination. This takes the form of how long it takes for information sent to the employee to be edited, reviewed and then sent to the necessary parties in order for the information to be properly communicated. What you have to understand is that the information that normally passes through this position normally consists of emergency broadcasts, crucial updates, announcements regarding criminal s within the vicinity as well as a plethora of other types of information deemed important to the public at large. The longer the information is retained the more likely that the lives of local residents will be adversely impacted and as such it is important to process and distribute the information as fast as possible. The second metric that will be necessary for this particular position is the overall level of responsiveness of the employee. This takes the form of his/her ability to be on call during the weekends, being able to get to work on time and ensuring that all work backlogs are completed as necessary. Without this level of responsiveness to the job it is possible that information backlogs may occur, if this does happen information that is vital towards public safety my not be transmitted at all resulting in possible civilian deaths. The last metric for this job involves compliance to district ordinances and policies regarding methods of information dissemination. This is both the easiest yet the most important of the metrics since compliance to the various rules and regulations is an absolute necessity for this particular type of position. It must be noted though that given the right amount of training this particular type of metric can easily be met. Training Necessity of Ethics Training Aside from ordinary methods of training an employee, it must also be noted that ethics training is an important component in the training solutions implemented by any organization due to the proliferation of decidedly unethical actions within corporations and a variety of organizations. The article â€Å"Ethics Training and Businesspersons’ Perceptions of Organizational Ethics† by Sean Valentine and Gary Fleischman is an investigation into the influences of corporate culture, ethical codes of conduct and ethics training into the level of job satisfaction, performance and ethical practices that employees bring to the workplace (Valentine Fleischman, 2 004). The researchers were able to present the importance of ethics training as a means of encouraging and facilitating proper ethical practices within the workplace. Furthermore, they indicated that ethics training allows a workforce to be more aware of the ethical codes of conduct that a company abides by and as a result enables them to be far more likely to conduct themselves in a manner that is in line with the highest standards of moral and ethical behavior (Valentine Fleischman, 2004). The main theoretical underpinnings of the study is the concept of ethical training and existing ethics codes being the best way in order to ensure ethical actions among the employees of a company. Such a theory has been backed by various studies such as those by Craft (2010) which explain that by creating an environment where employees are constantly exposed to ethically progressive ideas, notions and behaviors, eventually they will be influenced in the same fashion (Craft, 2010). This theory a ddresses the â€Å"social notion† behind working within an organization by creating the impression that since everyone within the company is following and advocating the use of ethical behaviors then as an employee of the company a person should also implement such aspects into the work that he/she does. Taking the information that has been presented into consideration it is thus necessary to implement some form of ethics training for the individual that will occupy the public information officer position. This can come in the form of external training sessions that can the employee can be placed in or a variety of digital presentations given in order to highlight the necessity of ethics in everything that he/she does for the organization. Other methods that can be implemented in this regard would be to provide an employee manual where specific ethical codes of conduct are outline with the express notion that they must be followed at all times within the workplace environment . Earnings On average the median salary for being a public information officer is $56,000 per annum. Overall, the salary is not that bad when taking into consideration the fact that the expected output for the job is not that taxing. On the other hand it must be noted since one aspect of the job is to be on call 24/7 in order to respond to any possible emergency that needs to be relayed properly to the public this job as a result entails a certain degree of stress and lack of sleep given the tumultuous times we live in at the present. It must be noted though that this job does come with a certain degree of expense due to the fact that establishing proper connections with various members of the journalistic field is necessary in order to gain â€Å"allies† so to speak within the private and public sectors to help disseminate news in the manner that is most appropriate. Employee Training and Development When it comes to employee retention and performance, job satisfaction is th e deciding factor behind such principles of corporate human resource development and as such should be examined from a multilevel perspective in order to ensure employees continue to perform adequately and stay longer within a particular organization. One method of doing so, based off of Herzberg’s Two Factory Theory, is to implement the concept of continuous training and development as a means of ensuring continued job satisfaction by enabling employees to develop different job skills while at the same time continuing to keep them interested in their job. When it comes to continuous training development programs, it is interesting to note that researchers indicate that by continuing to develop employees in order for them to accomplish multiple tasks, this actually results in a greater degree of job satisfaction since it takes away factors related to repetitious actions that actually cause job dissatisfaction. From the perspective of various studies, an employee actually lose s satisfaction with their job over time unless some degree of variability is included in order to make the job more interesting. It is recommended that continuous training development programs which allow employees to assume different job roles as well as sufficiently progress in their career are an optimum method for increasing job satisfaction since this enables them to â€Å"reset’ their marginal utility so to speak as they are placed into new roles. This creates continued interest, the desire to learn and improve which in the end results in high degrees of job satisfaction. Conclusion Based on the information provided it can be seen that proper training can create an adequate employee, however, it is methods of organization development that will create a satisfied employee that will do their job spectacularly. Even if the best employee candidate can be chosen, their ability to succeed at their job is limited by the methods of organizational development employed that are meant to retain their interest and ensure their satisfaction with what they doing. Reference List Clapper, C. (2010). Public information officer job description. Web. Craft, J. L. (2010). Making the case for ongoing and interactive organizational ethics training. Human Resource Development International, 13(5), 599-606. Retrieved from https://www.ebsco.com/ Education Portal. (N.A.). Glossary of career education programs rss feed subscription  glossary of career education programs / communications and journalism / public  information officer: Job.. public information officer. Retrieved from https://study.com/articles/Public_Information_Officer_Job_Description_Duties_and_Outlook.html Valentine, S., Fleischman, G. (2004). Ethics training and businesspersons’ perceptions of organizational ethics. Journal of Business Ethics, 52, 381-390. Retrieved from https://www.ebsco.com/ This term paper on Job Analysis of Public Information Officer was written and submitted by user Taraji E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, March 17, 2020

Psychological Issues for Society

Psychological Issues for Society Free Online Research Papers Psychology is the scientific study of human and animal behavior. It is made of theories and tries to prove why we behave the way we do, our mental processes, our emotions, and our actions. In this writing assignment I will discuss why some people choose to behave so outrageous that we see it as abnormal self-destructive behavior and why others try to fit in this society and follow the rules. In the United States there’s people from all over the world from different cultures and traditions. I will give my personal opinion on some of the issues and controversies in our country. My first issue is about drugs. Many people feel that certain illegal drugs like heroin, marijuana, and cocaine should be legalized. I think it’s a crazy idea, people feel that is they legalize it at first we would buy it but then we would get bored and the use will decrease, but how many lives will be lost? Is it worth taken a chance? I don’t think so, tobacco is legal and people don’ t get tired of smoking, so if they legalized these drugs more and more people will get addicted. The effects of any drug depend on several factors like the amount taken the user’s past drug experience, the manner in which is taken, and circumstances. Heroin is a highly addictive drug derived from morphine, which is obtain from the opium poppy. It is a downer that affects the brain’s pleasure systems and interferes with the brain’s ability to perceive pain. Heroin can be injected into a vein or a muscle, smoked in a water pipe, inhale as smoke through a straw or snorted as powder via the nose. Cocaine is a powerful central nervous system stimulant that heightens alertness, inhibits appetite and the need for sleep, and provides intense feelings of pleasure. Cocaine’s short-term effects appear soon after a single dose. Marijuana is usually smoked as a cigarette or in a pipe or a bong. If you have a job and you are selected for a urine test marijuana will show up. The short-term effects of marijuana include problems with memory and learning, distorted per ception, loss of coordination, increased heart rate and anxiety. The long-term effects of these drugs include slowed and slurred speech, constricted pupils, droopy eyelids, impaired night vision, sedation, coma, addiction, convulsions, heart failure, paranoia, hallucinations, delusions, loss of interest in sex, marijuana even contains some of the same, and sometimes even more of the cancer-causing chemicals found in tobacco. These drugs can hurt you and those who surround you. I don’t understand why would anyone go through the risk of dying of overdosed and just the fact of addiction is a nightmare that many choose to live every day of their lives. Drugs bring me to my next issue which is why some people think that alcohol and tobacco should be illegal. Let me start by saying that millions of lives would be safe if smoking and drinking was illegal. Is it fair for innocent people to die because of a drunk driver or because of second hand smoke? How much do we value the lives o f others and our own?. You don’t need to drink much alcohol before your ability to dive becomes impaired. The more heavily you drink, the greater the potential for problems at home, at work, with friends, and even with strangers. One of my family member was an alcoholic and I know that they face a lot of problems like arguments with the family or friends, loss of employment due to absences or decreased productivity, committing or being the victim of violence and also alcohol can cause a range of birth defects, the most serious being fetal alcohol syndrome F.A.S. (physical abnormalities, mental impairment). Children born with alcohol-related birth defects can have lifelong learning and behavior problems. Some problems, like those I mentioned above, can occur after drinking over a relatively short period of time. But other problems such as liver disease, heart disease, certain forms of cancer, and pancreatitis often develop more gradually and may become evident only after long- term heavy drinking. Women may develop alcohol-related health problems after consuming less alcohol that men do over a short period of time. Some drinkers develop alcoholic hepatitis, or inflammation of the liver which can cause death if drinking continues. If drinking stops, this condition often is reversible. Alcohol also causes cirrhosis which is not reversible and causes death unless you stop and you’re chances of survival improve considerably. Moderate drinking can have beneficial effects on the heart, especially among those at greater risk of heart attacks, such as men over the age of 45 and women after menopause. It wouldn’t be so bad if alcohol was illegal and you could only get it like most legal drugs with a medical prescription. Long-term heavy drinking increases the risk for high blood pressure, heart disease, some kinds of stroke, and cancer, especially cancer of the esophagus, mouth, throat, and voice box. Women are at slightly increased risk of developing breast cancer if they drink two or more drinks per day. Drinking may also increase the risk for developing cancer of the colon and rectum. The pancreas helps to regulate the body’s blood sugar levels by producing insulin. The pancreas also has a role in digesting the food we eat. Long-term heavy drinking can lead to pancreatitis, or inflammation of the pancreas. Alcohol had a great effect on body, and it does more damage than good. Tobacco is anoth er drug which I think should be illegal. Tobacco contains nicotine, an addictive drug that makes it very difficult for users to quit. One out of every three smokers dies from tobacco related disease. The tobacco industry main targets are teens, minorities, and women. Nicotine has both stimulant and depressant effects upon the body. Stimulation of the central nervous system may cause tremors in the inexperienced user, or even convulsions with high doses. People who use tobacco products frequently depend upon it providing the side effects, some of them are the stimulation of the memory and alertness, alleviation of boredom to help them accomplish certain tasks at specific levels of performance. Tobacco is believed to have an addictive potential comparable to alcohol, cocaine, and morphine. There are many associated health risks. In general, chronic exposure to nicotine may cause an acceleration of coronary artery disease, peptic ulcer disease, reproductive disturbances, fetal illness and death. Tobacco and its various components have been associated with an increased risk for cancer of various body organs like cancer of the oral cavity, esophagus, lungs, kidneys, pancreas, stomach, cervix, and bladder. Another big problem with smoking is second hand smoke. Many people who have never smoked once develop cancer faster than a regular smoker. Some of the health risks in children are: increased frequency of respiratory infections, asthma, and decreases in lung function as the lungs mature. We all know there are many good reasons to stop smoking or never start. Tobacco can also cause brain damage, there is strong link between smoking and strokes; it increases cholesterol and decreases the vitamin C levels in your blood. Smokers have a higher lifetime frequency of substances abuse, severe depression, anxiety disorders, and other psychological problems. Smoking can also make you look older. Heavy smokers have nearly five times as many wrinkles as their non-smoking peers . Since more people get connected to the Internet every day, pornography has become a very discussed issue in our society. Constitutional rights freedom of speech and expression do not factor in to the risk of harm carried by pornography. There is pornography protected by the First Amendment and illegal pornography which is not. Pornography use is a choice, and is like an addictive drug; a little can get you hooked and too much can damage your life. Pornography aside, sex is selling for businesses that aren’t even selling sex. The mere existence of the advertising industry and the billions of dollars spent on advertising are proof that visual images persuade. I do think that pornography is psychologically and socially harmful and should be illegal in all forms. Pornography shapes attitudes and the way people view relationships and sex roles, specifically by normalizing aggression towards women for some men in sexual and other interpersonal encounters and increasing the tolera nce for aggression toward women in the larger culture. Sexual interest and sexual acts of any kind are mistaken for acts of love. Sex gives the illusion of being loved and appreciated. In the absence of love, people seek intimacy through porn and sex. Casual sex is portrayed as exciting and desirable outside of a committed relationship. Beauty is measured by proportion of body parts, shaping unrealistic expectations of what a woman’s body should look like. Pornography’s messages about sex and sexual fulfillment are misleading. Pornography also hurts kids. Teen pregnancy and sexually transmitted diseases like Aids are completely nonexistent in porn, giving a false believe that there is no adverse consequences to behaviors depicted in pornography. Teaching that sexual experimentation with anyone, anywhere is a major theme considered â€Å"fun† in pornography. Pornography teaches that women enjoy being stripped, forcibly abused and even raped. Other messages in por nography are drug addiction, prostitution, exhibitionism and voyeurism are branded in the minds of children as normal behavior. One such message is that women are sex toys readily available for sexual fulfillment by anyone and are devoid of value, worth and feelings. These messages found to hurt adults have an even greater impacts on kids. Child pornography consists of photographs, video tapes, books, magazines, and films that depict children in sex acts, all of which are illegal. Child porn has become a sophisticated multi-million dollar black market industry. Hard core pornography of adults is legal to posses but illegal to distribute. My last point of discussion is the choice women have of abortion. There are for options when a women is pregnant with a child. First the option of having and raising the baby, thus bearing responsibility if she could have helped conceiving the child, in cases where the pregnancy was due to consensual sex. The other option is to have the child and ra ise it, thus showing love to the child where the woman isn’t responsible for the pregnancy, she was raped. The third option is to have the child and gave it away for abortion, regardless of how the child was conceived. The last option is to have an abortion. The morality of abortion depends upon the nature and identity of the thing being aborted. I do think that abortion should be illegal except in cases where the baby had a defect or the woman was raped. I do believe abortion is the taking of a human life, being morally equivalent to murder or manslaughter. The issue of the identity of the unborn (is it human or not?) is prior logically to the issue of the woman’s right to choose. There is no morally relevant difference between a fetus and a viable child who is outside the womb. Fist the size of the fetus doesn’t determine its humanness; the level of development which would mean that a 25 year old man is more human than a 13 year old boy; the environment, so if I step out of the house, do I become less of a human being? also the degree of dependence, appearance and function, many people have hardly any functional abilities at all but they are still considered humans. Abortion is permissible in the case of rape. Rape is bad. There is no doubt about this. But if abortion is taking the life of a human being, then adding murder or manslaughter to an already existing rape hardly solves the problem. We have four logical possibilities concerning abortion. First the unborn is a human being and we know it. Second the unborn is a human being and we do not know it. Third the unborn is not a human being and we know it. Fourth the unborn is not human and we do not know it. To me abortion turns out to be the intentional killing of a human being, which should e considered murder. If the case abortion is not murder. But it is not okay either. Abortion turns out to be manslaughter. For manslaughter is the unintentional killing of a human being. What lives in the womb is a real child, a small person, a human being essentially like us, in the first phase of his or her existence. Our society will never be perfect and I think that’s our main goal. I have discuss some of the more controversial issues in our society today but it is impossible for everyone to agree on one solution. Research Papers on Psychological Issues for SocietyThe Effects of Illegal ImmigrationThe Relationship Between Delinquency and Drug UseUnreasonable Searches and SeizuresEffects of Television Violence on ChildrenPersonal Experience with Teen PregnancyNever Been Kicked Out of a Place This NiceAnalysis Of A Cosmetics AdvertisementArguments for Physician-Assisted Suicide (PAS)Capital PunishmentGenetic Engineering

Sunday, March 1, 2020

Independent and Dependent Variable Examples

Independent and Dependent Variable Examples The independent variable and dependent variable are examined in an experiment using the scientific method, so its important to know what they are and how to use them. Here are the definitions for independent and dependent variables, examples of each variable, and the explanation for how to graph them. Independent Variable The independent variable is the condition that you change in an experiment. It is the variable you control. It is called independent because its value does not depend on and is not affected by the state of any other variable in the experiment. Sometimes you may hear this variable called the controlled variable because it is the one that is changed. Do not confuse it with a control variable, which is a variable that is purposely held constant so that it cant affect the outcome of the experiment. Dependent Variable The dependent variable is the condition that you measure in an experiment. You are assessing how it responds to a change in the independent variable, so you can think of it as depending on the independent variable. Sometimes the dependent variable is called the responding variable. Independent and Dependent Variable Examples In a study to determine whether how long a student sleeps affects test scores, the independent variable is the length of time spent sleeping while the dependent variable is the test score.You want to compare brands of paper towels, to see which holds the most liquid. The independent variable in your experiment would be the brand of paper towel. The dependent variable would be the amount of liquid absorbed by a paper towel.In an experiment to determine how far people can see into the infrared part of the spectrum, the wavelength of light is the independent variable and whether the light is observed (the response) is the dependent variable.If you want to know whether caffeine affects your appetite, the presence/absence of the amount of caffeine would be the independent variable. How hungry you are would be the dependent variable.You want to determine whether a chemical is essential for rat nutrition, so you design an experiment. The presence/absence of the chemical is the independent v ariable. The health of the rat (whether it lives and can reproduce) is the dependent variable. If you determine the substance is necessary for proper nutrition, a follow-up experiment would be to determine how much of the chemical is needed. Here, the amount of chemical would be the independent variable and the rat health would be the dependent variable. How to Tell the Independent and Dependent Variable Apart If you are having a hard time identifying which variable is the independent variable and which is the dependent variable, remember the dependent variable is the one affected by a change in the independent variable. If you write out the variables in a sentence that shows cause and effect, the independent variable causes the effect on the dependent variable. If you have the variables in the wrong order, the sentence wont make sense. Independent variable causes an effect on the dependent variable. Example: How long you sleep (independent variable) affects your test score (dependent variable). This makes sense, but: Example: Your test score affects how long you sleep. This doesnt really make sense (unless you cant sleep because you are worried you failed a test, but that would be a whole other experiment). How to Plot Variables on a Graph There is a standard method for graphing the independent and dependent variable. The x-axis is the independent variable, while the y-axis is the dependent variable. You can use the DRY MIX acronym to help remember how to graph variables: DRY MIX DÂ   dependent variableRÂ   responding variableYÂ   graph on the vertical or y-axis MÂ   manipulated variableIÂ   independent variableXÂ   graph on the horizontal or x-axis Test your understanding with the scientific method quiz.

Friday, February 14, 2020

Art History of Egyptian Painting Style Term Paper

Art History of Egyptian Painting Style - Term Paper Example In the Justinian mosaic, King Justinian is seen to be wearing the same imperial robes as Jesus Christ. The point of the mosaic is to evidently depict Justinian as Christ's envoy on earth, and to show him as a creditable successor to Constantine. This depicts his power both in the State as well as the Church. Justinian is seen in the main altar of the church, the most holy part, further depicting his authority. Justinian, thus, exercises his power over the priest, perhaps even signifying his holiness, which is seen through the halo. Giotto’s works exhibited a different spirit of realism. He broke away from Byzantine art.   His was a more personal and realistic way of viewing a painting. His concern was more human emotion and dramatic art. To make the latter more effective, Giotto placed his figures in space more practically conceived than painters before him. Also, he used shadows more efficiently to generate a sense of the figures. In the Madonna Enthroned Giotto produced depth by layering the attendant angels, with the angels in the fore blocking the vision of the angels behind. Leonardo’s stylistic innovations are more apparent in The Last Supper, in which he re-fashioned a conventional theme in a completely new way. He groups the apostles in units of three framing Christ in the center. Christ is calm while the others are gesturing animatedly. Through the weightiness of the figures and the magnitude of the scene, Leonardo da Vinci reintroduced a style founded a generation earlier by Masaccio. The Mona Lisa, easily Leonardo da Vinci’s most famous work, is known for the mastery of technical innovations as well as the mysteriousness of its celebrated smiling subject. Sfumato and chiaroscuro are evident here. Leonardo da Vinci is a master of both. Sfumato (smoked) is a deftly atmospheric haze or effect produced by delicate transitions between areas of color. This technique is particularly evident in the delicate gauzy robes worn by the subject and in her mysterious smile. Chiaroscuro (light and dark) is the skill of modeling and defining forms by the use of contrasts between shadow and light.

Saturday, February 1, 2020

Bussiness communication Essay Example | Topics and Well Written Essays - 2500 words

Bussiness communication - Essay Example Hence, skill of interpersonal communication plays an essential role not just in resolution of conflict but also in achieving overall success in life. Introduction Communication is a means of sharing your ideas, emotions, feelings, goals, thoughts etc., with other people around you. Healthy and open communication pattern are the foundations of healthy, strong and positive relationships (Krizan, Merrier, Logan, and Williams 2008, p.366). However, problems in communication lead to problems in relationship. Once the relationships are hampered, then it becomes difficult to achieve those goals for which the relationships were created in the first place. Achievement of goals depends on compatibility and bonding with other people involved in relationship. Sadly, due to incompatibility in goals, most of the relationships end up in conflicts. Conflict in relationship is the major reason for failure to achieve goals, both in personal and professional life (Krizan, Merrier, Logan, and Williams 2 008, p.378). Hence, to avoid conflicts, it is essential to have a skill of interpersonal communication (Krizan, Merrier, Logan, and Williams 2008, p.366). However, as human personality is a combination of different aspects like emotions, thoughts, behavior, attitude etc., it is not possible to handle the conflict situation only with single skill. Hence, interpersonal communication skill is the only skill that can help human beings to manage conflict effectively and positively, as interpersonal skill is a combination of different skills which teaches people how to make communication successful by catering to every aspect of human personality and behavior. Definition Interpersonal communication is defined as an effort by two or more people, to create and sustain shared meaning through the process of exchanging the messages with each other (West and Turner 2009, p.10). However, interpersonal communication is not as easy as it sounds. For successful interpersonal communication, one not only needs to be clear about his own goals of communication, but also needs to take care of not hurting other people involved in the communication. According to scholars, only those people who have the ability to carry out effective and appropriate communication with others, depending on the situation, are competent in the area of interpersonal communication (Wood 2010, p.32). People communicate and interact with others with a purpose and goal in their mind. When a particular interaction leads to achievement of the goal of that interaction, then the communication is considered effective (Wood 2010, p.32). If the goals of communication are not achieved, then the interpersonal communication is considered ineffective and incompetent. Very few people have the ability to achieve the goals of communication because interpersonal communication is a ‘skill’ and not a natural ability. It is a part of social skill as it enhances the productivity and meaning of professional and per sonal relationships in life. However, the good thing is that, it can be learned and practiced by everyone who desires positive communication in their lives. Importance of Interpersonal Interpersonal communication is a part of social skill. Hence, people in the field of medicine, psychology, counseling, religion, education, military, human resource, business management etc., are being trained in social skills through different training programs (Hargie, Saunders and Dickson 1994, p.ix). This is

Friday, January 24, 2020

The Crusades Essay -- European History Europe

The first crusade was started by Pope Urban II in the year 1095 with goals of liberating the sacred city of Jerusalem and the holy land from the Muslims. What started as an appeal by Byzantine Emperor Alexios I Komnenos for western mercenaries to fight the Seljuk Turks in Anatolia quickly turned into a wholesale Western migration and conquest of territory outside of Europe. In July of 1099 Knights from western Europe captured the city of Jerusalem, thus establishing the kingdom of Jerusalem and other crusader states. Although the gain of Jerusalem lasted less than two-hundred years. The major turning point of Western power was the first crusade. Urban planned the departure of the crusade for August 15, 1096, the Feast of the Assumption, but months before this a number of unexpected armies of peasants and lowly knights organized and set off for Jerusalem on their own. They were led by a charismatic monk and powerful orator named Peter the Hermit of Amiens. The response was beyond exp ectations: while Urban might have expected a few thousand knights, he ended up with a migration numbering up to 100,000 — albeit mostly unskilled fighters, including women and children. Lacking military discipline, and in what likely seemed to the participants a strange land (eastern Europe) with strange customs, those first Crusaders quickly landed in trouble, in Christian territory. The problem faced was one of supply as well as culture: the people needed food and supplies, and they expected host cities to give them the foods and supplies. Having left Western Europe early, they had missed out on the great harvest of that spring, following years of drought and bad harvest. Unfortunately for the Crusaders, the locals did not always agree, and this qu... ...m to fast and then march in a barefoot procession around the city walls, after which the city would fall in nine days, following the Biblical example of Joshua at the siege of Jericho. On July 8, 1099 the crusaders performed the procession as instructed by Desiderius. The Genoese troops, led by commander Guglielmo Embriaco, had previously dismantled the ships in which the Genoese came to the Holy Land, Embriaco, using the ship's wood, made some siege towers and seven days later on July 15, the crusaders were able to end the siege by breaking down sections of the walls and entering the city. Some Crusaders also entered through the former pilgrim's entrance. Having captured Jerusalem and the Church of the Holy Sepulchre, the crusading vow was now fulfilled. However, there were many who had gone home before reaching Jerusalem, and many who had never left Europe at all.

Thursday, January 16, 2020

Customer Satisfaction Essay

INDRODUCTION Customer satisfaction can help your business to achieve a sustainable competitive advantages, It’s about understanding the way a customer feels after purchasing a product or service and in particular, whether or not that product or service meet the customer’s expectation. Bias tyre construction utilizes body ply cords that extend diagonally from bead to bead, usually at angles in the range of 30 to 40 degree, with successive plies laid at opposing angles forming a crisscross pattern to which the tread is applied. The design allows the entire tyre body to flex easily. There are 9 varieties of bias tyre manufacturing by the MRF tyre company. Radial tyre construction utilizes body ply cords extending from the beads and across the tread so that the cords are laid at approximately right angles to the centerline of the tread, and parallel to each other as well as stabilizer belts directly beneath the tread. The belts may be cord or steel. 15 varieties of radial tyre manufactu ring are done by the MRF tyre company. PRODUCT PROFILE In the year of 1946 a young entrepreneur K.M.MAMMEN MAPPILLAI, opened a small toy balloon manufacturing unit in a shed at Chennai (Tiruvottiyur). During the period 1949 the factory was just a small shed without any machines. A variety of products, ranking from balloons and squeaking toys to industrial gloves and were produced. In the period of 1952 MRF ventured into the manufacture of tread rubber. And with that, the first machine a rubber mill was installed at the factory. This step into tread rubber manufacture was later to catapult MRF into a league that few had imagined possible. The quality of the product manufactured was of such a high standard that by the close of 1956, MRF had become the market leader with a 50% share of the tread-rubber market in India. In the period of 1961 after the success achieved in tread rubber, MRF entered into the manufacture of tyres. MRF established a technical collaboration with the Mansfield tyre and rubber company of USA. Around the same time, it also becomes a public company. During the year 1963 India’s first Prime  Minister Jawaharlal Nehru laid the foundation stone for the rubber research center at Chennai. In 1967 MRF became the first Indian company to export tyres to USA the v ery birthplace of tyre technology. During the year 1970 to 1972 MRF opened its factory in kottayam, Goa and Arakkonam (chennai). In the year 1973 MRF scored a major breakthrough by being among the very first in India to manufacture and market nylon passenger tyres commercially. During the year 1980 MRF entered into a technical collaboration with the B.F.GOODRICH tyre company of USA. In period of 1989 MRF was the clear market leader in every tyre segment. Once again, in recognition of excellence MRF was awarded the visvesvaraya award for the best business house in south India. In the year 1990 MRF collaborated with Hasbro international USA, the world’s largest toy markers and launched funskool India. At the same year MRF World Series cricket tournament for the Jawaharlal Nehru trophy was sponsored by the company. In 1991 MRF also opened the MRF tyredrome, India’s first tyre company owned wheel care complex at Chennai, at the same period MRF brought the 6th world cup boxing championship to Mumbai the first of its kind with 39 countries participating. In 1992 K.M.MammenMapillai was awarded the Padmashri award of national recognition for his contribution to industry the only industrialist from south Indian to be accorded this honor until that time. In 1993 and 1995, the company was voted by the far eastern economic review, as one of the ten leading corporate groups in India and a leader Asia. During the same time MRF was selected as one of Indian’s most admired marketing companies by the readers of the A&M magazine. During the year 1996 to 2000 MRF is spreading its wings by also involving in the development of cricket by sponsorship of many cricketers and also MRF pace foundation. At one point of time, MRF was the bat sponsor of world-class batsman including sachintendulkar, Brain lara and stere Waugh. At the same time MRF launches first ever F3 car and company’s turnover crossed INR 15 billion. MRF launched ZVIS tyres for passenger cars. The period between 2001to 2006 the company kept climbing the ladder with efficient and able directors and a change was announced that Mr. Arunmammen would be the managing directors. The MRF NYLOGRIP rapper for two-wheelers was launched  and MRF wins the JD power award, at the same time MRF turnover crossed INR 30 billion marks. During the year 20007 to 2010 MRF launches the super LUG 505. A premium mileage, rear fitment truck tyre for national highway operations on rated roads and MRF launches ZSLK tyres, MRF wins the JD power award again for the 6th time. After the bat sponsor of world-class batsman including Stere Waugh’s and Brian Lara’s retirement from international cricket. MRF contract with Sachin Tendulkar also expired on 2009. MRF is currently sponsoring GauthamGambhir and Rohit Sharma, two other members of the Indian cricket team. INDUSTRY PROFILE The very first tyres were bands of iron placed on the wooden wheels of carts and wagons, luckily, with the discovery of rubber things changed. It was in the mid 1800’s that the first tyres made using rubber appeared. They were simple tyres the rubber carried the load entirely. It was in 1845 that the pneumatic or air-filled tyre which works by air with in the tyre absorbing the shocks of the road was invented and patented by Robert William Thomson. His design used a number of thin inflated tubes inside a leather cover. This meant that it would take more than one puncture before the tyre deflated. However, despite this new break though in tyres, the old solid rubber variety was still favored by the public, leaving the pneumatic tyre out in the wilderness. It wasn’t until 1888 that john Boyd Dunlop, unbeknownst to him, reinvented the pneumatic tyre whilst trying to improve his son’s bike. Dunlop’s tyre like Thomson’s, didn’t seem to sell at first-until a bike race in Belfast was won by a rider using his tyres with that victory people began to take notice of the pneumatic tyre. In 1895 the pneumatic tyre was first used on automobiles by Andre and E dotard Michelin. It was also around this time that legislation was put into effect that discouraged the use of solid rubber tyres. All over the world companies sprang up to meet the new demand for the new tyres. Tyres remained fundamentally unchanged though out the 20’s and 30’s until Michelin introduced steel-belted radial tyres in 1948. This new type of pneumatic tyre meant that they would have a longer life thanks to ply  cords that radiate from a 90 degree angle from the wheel rim. It also meant that tyre had less rolling resistance increasing the mileage of a vehicle. This new radial tyre was very successful outside of the US, with companies in Italy, France, Japan and Germany producing them in large numbers. In the US however, a battle commenced. American car manufactures were afraid that the cost to redesign their cars in order to use these radial tyres was too much and so stuck to the older bias ply tyres. It wasn’t until the 70’s where there was a fuel crisis-that the American public, because of the rising cost of petrol, demanded more economical cars. This led to the introduction of cars that could easily fit the high mileage radial tyres. By 1983 all new American cars came fitted with radial tyres.